Building Calendar(Axe Calendar) May Be Sexist

[Category: 2009] June 5, 2009 1:23 AM

axe schedule

This outdoor advertising for Axe deodorant --integrated with the architecture of a female students' dorm---shows a page of a calendar, with each window showing a sexy girl making a day cell. According to the Korean agency that created it, "we aimed for the expression that a new female can be met on a daily basis." Yes, Korean Agency, a new female who will conveniently ignore you---specially if you use Axe deodorant---can be met on a daily basis.